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Selecting the best Keyword Phrases (ak.a. Long-tail keywords) help you drive targeted traffic. This video by Internet Marketing Speaker, Ford Saeks shows you how to research and compile your keywords for SEO, Blogs, Social Media Marketing and more.

Secret #4, Creating a list of your top 50 Keywords.
Selecting the right keywords to emphasize on your site is crucial to your online success. Think about what YOUR prospects would type into a search engine to find your solutions? — Those are Keywords. When you search for something, some times you may search a broad term with only one word thats a KEYWORD Sometimes you search for multiple words at once, like “Seafood Restaurants in Paris” that would be considered a KEYWORD PHRASE
Make a list of your top 50 Keywords and Keyword Phrases actually, I think you should compile a list of several hundred keywords, but lets start with getting a good list of at least 50. The number of keywords on your list really are dependent on what you sell. If you have several hundred items youll obviously need a bigger list.

Do Your Keyword Research. There are 4 main methods: 1. Use an online tool. Like Googles keyword tool These offer FREE Keyword search tools. Another one of my favorite keyword search sites is WordTracker.com Its not free, but offers tools and training to master keyword research. All of these sites are excellent for helping you find your broad and specific keywords.

2. Ask your customers what words theyd use to find you.

3. Ask your sales team what they think your keywords should be.

4. Look at your web servers referrer logs. Ask your Webmaster. They can help you.

Say you sell bicycles. Dont optimize for the single keyword “bicycles”, of course — thats way too broad. Even “road bicycles” is too broad. Instead, look for words that reveal the searchers intent to purchase, such as “buy trek bicycles” or “bicycle store in Dallas”, or narrow down further, such as “mountain bikes front suspension”.

Use those keywords in online articles, specific web pages, HTML Meta tags and Create unique page titles for every page on your site. The page titles are the words that show up on the top edge of the web browser. Look at your home page? What does it say? Then look at other pages on your site. Each one should be Unique to the content and purpose of the page.

Secret # 5: Help the search engines find you
Go back and map out the content on your site. Look at the keyword list and see if youve used any of them throughout your site content. Okay, before we get too far off track you don’t want to jam as many keywords on a page as you can. Your content has to be readable in a conversational tone and style. I’ve seen people go overboard trying to get as many keywords into the content as possible, and this actually creates more trouble for the site visitor. And the search engines are smart enough to know what youre doing and your site could get banned from the search engines. Not a good thing.

Adding a blog it can be viral and fresh and search engines love them. Add a sitemap Go to google and type google sitemap and youll get a host of tools that can help you. Use alt-tags on your images and Link Tags on your text links. This is the text that shows up when you hover your mouse over an image or a text link. Write benefit descriptions, like “Find out how Ford Saeks can Help Make Your Next Event a Success” and not something like “fords pic”.

Use Strong page titles with keywords from the previous secret. Write your Meta tag—page descriptions don’t stress over this one as its not as relevant as it used to be but page description tags still help. Reciprocal Keyword links In and Out of your site.

Keyword Density. How many times your keywords and key phrases are used on your pages. Visit http://www.google.com/webmasters/ All kinds of helpful tools.

Secret # 6: Build your database
Make it Easy for the Customer to Use the Site and Spend Money. Use an ethical bribe. Give away a premium or something of perceived value in exchange for their contact information.. Like a free report, white paper, or download.
Improve the personality of your site use people in images if appropriate. Test your Signup forms and customize the landing pages and messages. Thank you pages use it as an opportunity to upsell or give them an unexpected bonus. Opt-in messages Use it as an opportunity to promote your products

Use a third-party service to manage your outbound bulk broadcast emails. A service like http://www.aweber.com or http://www.constantcontact.com They have the support systems in place and work to make sure their servers arent blacklisted.

Reach Ford Saeks, Internet Marketing Speaker, at his official website at http://www.ProfitRichResults.com or call him direct at 316-942-1111

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